RICHIE NORTON

HIGH-PERFORMANCE COACH. FORMER PRO ATHLETE. CREATOR OF THE MYSA METHOD.

Richie Norton helps high performers unlock sustainable energy, clarity and resilience - so they can lead, live and work at their highest level.
A former professional rugby player turned human performance coach, Richie blends science-backed structure with mindset, breathwork and nervous system tools to help clients build the habits, focus and discipline they need to thrive.

He’s the founder of the MYSA Method and a certified AXP Master Trainer, trusted by executives, entrepreneurs, athletes, creatives and forward-thinking teams worldwide

1:1 BESPOKE EXECUTIVE COACHING

THIS IS NOT A ONE-SIZE-FITS-ALL PROGRAM.
IT’S A RESULTS DRIVEN PARTNERSHIP.

For CEOs, entrepreneurs, senior leaders and high-achievers who want direct, personalised coaching tailored to their life, business, and goals.

What’s included:

  • Personalised structure and accountability

  • Nervous system regulation for focus, calm and clarity

  • High-impact health and performance strategies that fit your schedule

  • Private, high-trust container designed for top performers

RICHIE’S APPROACH

WHAT MAKES THIS DIFFERENT?

A former professional rugby player turned performance strategist, Richie works with senior executives, pro athletes, creatives, and ambitious companies to bridge the gap between external success and internal sustainability. His coaching blends science-backed structure with powerful mindset and nervous system tools — enabling clients to perform at their highest level without burning out.

He is the founder of the MYSA Method, a proven 12-week framework designed to optimise mental focus, physical health, and daily execution through a unique mix of breathwork, movement, mindset training, and recovery protocols. Whether delivered in one-to-one executive coaching, corporate workshops, or immersive group programs, MYSA gives high performers the edge they’ve been missing.

As a certified AXP Master Trainer, Richie is also the force behind AXPool Training - a pioneering cold water and movement-based approach to stress adaptation, focus and somatic regulation, used by leaders and teams around the world.

His work spans:

  • Bespoke 1:1 executive coaching

  • High-performance team workshops

  • Corporate seminars and keynote sessions

  • Premium retreats and performance camps

  • Dynamic movement and breath-led training for focus and resilience

Across every platform, Richie’s mission is clear: to help individuals and organisations build sustainable high performance — not through more hustle, but through better systems, self-awareness, and strategy.

TEAM HIGH PERFORMANCE

HELP YOUR TEAM OR LEADERSHIP GROUP BUILD THE STRUCTURE, ENERGY AND MENTAL RESILIENCE TO THRIVE UNDER PRESSURE.

These workshops go beyond theory - delivering real tools for focus, communication and sustainable performance.

What’s included:

  • Bespoke in-person or virtual sessions

  • Performance breathwork, stress regulation and mindset coaching

  • Culture-shifting frameworks for trust, energy and consistency

  • Designed to integrate seamlessly into your team's objectives

CORPORATE EVENTS
& SEMINARS

HIGH-ENERGY, HIGH-IMPACT KEYNOTE SESSIONS AND IMMERSIVE WORKSHOPS FOR BRANDS AND ORGANISATIONS THAT WANT TO CREATE LONG-TERM CHANGE.

Perfect for off-sites, leadership development days, and performance weeks.

What’s included:

  • Engaging keynote talks that shift perspective and inspire action

  • Interactive experiences around movement, mindset and recovery

  • Tailored to your industry, theme or company culture

  • Proven to increase engagement, morale and performance

MYSA: The 12-Week Performance Program

A POWERFUL GROUP COACHING PROGRAM DESIGNED FOR HIGH PERFORMERS WHO WANT STRUCTURE, ENERGY AND RESULTS.
BUILT AROUND THE MYSA SYSTEM, YOU’LL UPGRADE YOUR MINDSET, HEALTH AND HABITS - AND GET THE SUPPORT TO MAKE IT STICK.

What’s included:

  • Weekly coaching calls, habit frameworks and performance plans

  • Movement, breathwork, mindset and nervous system tools

  • Supportive community of go-getters committed to growth

  • Built for busy professionals who want real change without burnout

The MYSA Performance Program is built for high-performing men who are ready to reclaim their health, energy, and edge - without sacrificing their lifestyle or success. If you're a busy executive, entrepreneur, or leader juggling the demands of work and life, this is your blueprint to get back in shape, feel consistently energised, improve your sleep, sharpen your focus, and install habits that actually stick. Backed by a proven system of weekly coaching, tailored training and nutrition plans, sleep and stress protocols, and daily accountability, MYSA combines structure, strategy, and support to help you lead with clarity and confidence. You’ll have direct access to me as your coach, every step of the way - with real-time check-ins, personalised adjustments, and tools that flex with your routine. This isn’t just a quick fix - it’s a full reset for your mind and body.

Results That Speak 

  • "I used to think burnout was just part of the job. But MYSA completely flipped the script. Within three weeks, my energy levels increased, my sleep improved, and I was looking forward to training again. The mindset work and weekly structure helped me lead my team with more clarity, and I’m the fittest I’ve been in years. Total game-changer."

    Jamie – Tech Founder, 38

  • "I’ve tried every app and plan out there, but nothing stuck. The program helped me build habits that finally fit into my life - not the other way around. The breathwork, stress tools, and accountability from Richie kept me grounded and consistent, even with work and family chaos. I lost 6kg, feel stronger than ever, and actually look forward to Monday mornings again."

    Sam – Busy Dad, Senior Exec, 42

  • "Before MYSA, I was constantly wired and exhausted - spinning plates but getting nowhere. This wasn’t just another fitness program. It helped me reset from the inside out. The structure, mindset prompts, and movement flow helped me reconnect to my body, calm my nervous system, and rebuild confidence in and out of the gym."

    Marcus - Creative Director, 31

  • "I came into Richie a bit stuck, completely burnt out - running on fumes, disconnected from my body, and just going through the motions. I didn’t want to keep just surviving. This program gave me the tools to reset. Breathwork, daily structure, nervous system work - all of it helped me find calm, clarity, and energy again. I finally feel like I’m living, not just existing. MYSA helped me rebuild from the inside out."

    Eliot – Consultant, 46

  • "I joined the intensive program for physical training, but gained way more. The way Richie links mindset, mobility, and recovery changed everything for me. I’ve stopped relying on coffee and late nights to power through. Now I’ve got a system that supports my energy, mood and performance - and I’m not constantly chasing balance anymore."

    Patrick - Lawyer, 52

If you’re ready to raise the standard - for your health, your leadership, and your life - 
I’d love to hear from you.