YOUR BODY IS NOT A SIDE PROJECT

FEEL STRONGER. THINK CLEARER. LIVE WITH MORE CONTROL.

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High-performance coaching for people who want steady energy, better habits, and a stronger mind and body.

TRUSTED BY
Red Bull BBC The One Show Volvo

all partners

WORKING AT THE TOP LEVEL FOR OVER 15 YEARS

For the past 15 years, Richie has worked in high-pressure, high-performance environments. His clients include senior executives, founders, actors, athletes and people across the entertainment world. He also supports global brands and creative teams who need to stay steady, focused and ready for whatever their day throws at them.

Across every industry, the same pattern shows up.

When people follow the right tools and practices, everything changes. Energy becomes more reliable. Thinking gets clearer. Resilience increases. They handle pressure with more control. Their body and mind work with them instead of against them.

Nothing Richie teaches is complicated.

It’s simple, proven, and repeatable - and when you apply it, it works, no matter your background or goals.

WHAT RICHIE DOES

Richie helps high performers rebuild their energy, sharpen their thinking and create simple routines that support a demanding life.

This work is for executives, founders, creatives, athletes and anyone who wants structure without chaos.

WHY PEOPLE COME TO ME

People reach out when they feel:

  • Off track
  • Low on energy
  • Stuck in unhelpful habits
  • Running at full pelt with no reset
  • Unclear in their day-to-day routine
  • Capable of more but not sure where to start

If any of this feels familiar, you’re in the right place.

HOW RICHIE COACHES

He blends:

  • Strength and movement
  • Breathwork
  • Nervous system tools
  • Mindset work
  • Sleep and recovery foundations
  • Weekly structure
  • Daily habits that actually stick

You get a plan that fits your life, not the other way round.

CASE SNAPSHOTS

Real clients, real outcomes pulled directly from the programmes. No hype, just the shifts they reported.

TECH FOUNDER · MYSA

Burnout to clear leadership

Jamie rebuilt reliable sleep, energy and training confidence within three weeks using MYSA’s weekly structure and mindset work.

SENIOR EXEC · THE R3 SYSTEM

Habits that finally stuck

Sam lost 6 kg, rebalanced stress, and now looks forward to Monday mornings thanks to breathwork, accountability and routines that fit family life.

CREATIVE DIRECTOR · THE APP

Nervous system reset

Marcus used the App flows to calm constant tension, reconnect to his body and rebuild confidence in and out of the gym.

THE THREE CORE PATHS

Clear choices depending on how deep you want to go.

1. The App

Daily training, breathwork and habit support. Simple structure you can follow anywhere. Includes a 7-day free trial when you sign up.

2. R3 System

A long-term, follow-at-your-own-pace programme with live coaching support. Reset → Rebuild → Rise.

3. MYSA

A 12-week intensive for men who want full support, real structure and a deep reset.

Lift Your Vibe – your daily structure

THE APP

Short strength sessions, breathwork, mobility, nervous system resets and live coaching in one place so you can stay steady across the week.

  • Strength, mobility, yoga, stretching and conditioning you can follow anywhere.
  • Breathwork and nervous system resets to steady you under pressure.
  • Live group coaching to keep you accountable.
  • Nutrition, recipes and recovery stacks.

Includes a 7-day free trial when you sign up.

Limited Offer £150 for 12 Months

ABOUT RICHIE

A former professional rugby player turned performance strategist, Richie knows what it feels like to push hard, hit a wall, and rebuild from the ground up. That shift drove him into the world of human performance, where he now helps people strengthen the body and mind so they can lead, live, and work at their best.

His coaching blends science-backed structure with mindset work, breathwork, and nervous system training.

More About Richie

Ready to find the right starting point?

Book a call and we’ll map out the best path for your energy, training and habits.

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Media & Podcasts

Richie’s been featured across broadcast, podcasts and news sharing practical routines for steady energy, mindset, and nervous system work.

See the full archive
BBC Sounds · 30 min

Walking towards a clearer mind

Richie and Izzy Judd walk through nervous system resets on The Music & Meditation Podcast.

Requires BBC account to stream

BBC Sounds · 10 min

Ten Minute Meditation

Richie leads a walking meditation from the Ten Minute Meditations series.

Requires BBC account to stream

YouTube · 7 min

BBC One Show · Richie on breathwork

"Beyond The Breath" segment on how breath-led strength work keeps performers ready for marathon shoot days.

WHAT CLIENTS SAY

TOTAL GAME-CHANGER

"I used to think burnout was just part of the job, but MYSA completely flipped the script. Within three weeks my energy levels increased, my sleep improved, and I was looking forward to training again. The mindset work and weekly structure helped me lead my team with more clarity, and I’m the fittest I’ve been in years."

Jamie – Tech Founder, 38

HABITS THAT STICK

"I’ve tried every app and plan out there, but nothing stuck. The program helped me build habits that finally fit into my life – not the other way around. The breathwork, stress tools, and accountability from Richie kept me grounded and consistent, even with work and family chaos. I lost 6 kg, feel stronger than ever, and actually look forward to Monday mornings again."

Sam – Busy Dad, Senior Exec, 42

RESET FROM THE INSIDE OUT

"Before MYSA, I was constantly wired and exhausted – spinning plates but getting nowhere. This wasn’t just another fitness program. It helped me reset from the inside out. The structure, mindset prompts, and movement flow helped me reconnect to my body, calm my nervous system, and rebuild confidence in and out of the gym."

Marcus – Creative Director, 31

LIVING, NOT JUST EXISTING

"I came to Richie completely burnt out – running on fumes, disconnected from my body, and just going through the motions. This program gave me the tools to reset. Breathwork, daily structure and nervous system work helped me find calm, clarity and energy again. I finally feel like I’m living, not just existing."

Eliot – Consultant, 46

A SYSTEM THAT SUPPORTS ME

"I joined the intensive program for physical training but gained way more. The way Richie links mindset, mobility and recovery changed everything for me. I’ve stopped relying on coffee and late nights to power through. Now I’ve got a system that supports my energy, mood and performance – and I’m not constantly chasing balance anymore."

Patrick – Lawyer, 52

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